Video content is trending on social media and creates sizable engagement. Most social media algorithms back video content, which has become a powerful tool for branding and marketing. Videos have significantly higher chances of becoming viral than static posts. If you look at leading brands and businesses, most have integrated cutting-edge video content into their marketing campaigns. In our opinion, and per research, videos have a higher viewership rate, engagement and reach.
Video consumption on social media platforms like Facebook and Instagram has drastically jumped.